Introducing new products and services in a market takes dedication, perseverance and a willingness to listen. Understanding the pains, gains, and jobs to be done of customers is at the heart of discovering unmet needs out of which delightful products and services are discovered. Technology is amazing – but a solution looking for a problem is a problem on its own. Search and discover the problem and then derive a solution that will delight your customers. An unwavering commitment to delivering customer value and service is at the heart of introducing new products to those who need them most. Enlist the partnership of your end-users – remember, there may be more than one
